19
Jul
Still Unaware Of What CRM Is ?
Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle ensuring that every step of the interaction with consumers goes smoothly and efficiently in
19
Jul
What`s Lead Generation?
In the upcoming articles, we would talk briefly about the lead’s journey through: 1-Lead generation 2-Lead scoring 3-Lead management And their integration with CRM Who Is a Lead? A lead is an expected customer who has indicated interest in your company's product or service in a w
19
Jul
Why Lead Scoring?
If you have a lead funnel and have different personas and buyers for your products, don’t you need a filtering strategy? Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness, essential to strength your revenue cycle, effectiv
19
Jul
Lead management cycle with CRM
Lead management is the first step in organizing your buyers’ journey and aligning the efforts of sales with marketing by which marketing acquires, evaluates, nurtures and hands off leads to the sales team, aligning workflows and unite them to work towards a common revenue goal. In this proc
19
Jul
Do you think there is a difference between B2B and B2C CRM ?
Though many people might think that enterprises are also consumers, as they are made up of individual people who make the decisions, but actually their approaches differ wildly in their tactics. As customers, both have slightly different requirements when it comes to building a relationship with bra
12
Sep
Content creation
What is content creation? Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy , and then actually contributing of information to any media and most especially to digital media f
13
Sep
CRM Definition
To define CRM, you should first understand its history. CRM stands for customer relationship management, not long ago, the CRMs of the 1980s and before came in the paper-based tools. Pen and paper were the foundations of the first CRMs, so any tracking of customer information during this era was
13
Sep
5 Ways to grab new Ideas for a successful content
1-Find opportunities through keyword research. Keyword research is a great way to discover how your audience is talking about a topic. In addition, keyword research can help you discover new opportunities for content that you may not have considered on your own. 2-Put in mind customer feedback, a
13
Sep
Don`t miss the 8 tricks for a catchy title
So what is a blog post title and why is writing a good title for a blog so essential to its success? People do judge a book by its cover and a blog by its title, Creative blog names motivate people to click and read your blog, So here are some tips and tricks for a catchy title : 1-Keep it shor
13
Sep
Is content marketing essential for your brand?
Before you start creating content, you need to know why you are creating content. This is where we do a deep dive with clients into the inner-workings of their business, identifying all areas that could benefit from content creation 4 Best reasons why content creation is important: 1-Content i
13
Sep
What Is Content Strategy?
What Is Content Strategy? Content strategy refers to the management of any media that you create and own: written, visual, downloadable ... It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry, This strategy needs you to f
13
Sep
How strong content can influence SEO?
Tips and Tricks: 1-Make sure your content is adding value, helping your audience and positioning yourself right. 2-If you are thinking how strong content attracts visitors ? The magic comes when you put your content in front of your audience or clients at the right time—exactly when they
13
Sep
9 Tips for Writing efficient Web content
Tips for Writing Web Content: Your website represents your company. If your website content writing is weak, you're going to lose sales, no matter how good your product and service is. Your blog posts will earn more shares, your pages will earn backlinks and your site will start to earn trus
13
Sep
10 ideas to enhance social content
Social Media Tips: 1-Know your audience culture and common language, don't use acronyms or short characters as : 4 u , ASAP,.. 2-For twitter: Keep your tweets under 120 characters, to leave space for the username of the person retweeting you and space for any comment that the user might ad
13
Sep
10 tips you should be aware of in email content
Tips For E-Mail Content: 1-Make no mistake: Everyone’s in competition these days, they’re in competition for eyes, clicks, and sales. The average person gets more than 100 emails per day. Even worse, the trick is that you should be smart enough to attract him to open it. 2- Know &
13
Sep
How can you make your CTA link eye catchy?
The (CTA) Call To Action , is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct or indirect link to sales. Examples: Follow us on Facebook. Sign up for one of your courses Visit our website Download this E-Book The succ
13
Sep
How can you analyze your content?
Analyzing and measuring your Content: The most important step in content creation is analyzing your content. Without data, you can’t know what’s working or how to improve it. Analyzing your content improves your content strategy and makes you know the effectiveness of future content.
13
Sep
How content can be managed?
Content management (CM) is the process for collection, delivery, retrieval and overall management of information in any format. What Is a Content Management System? A content management system (CMS) is a software package that provides some level of automation for the tasks required to effectivel
13
Sep
Master keys for making content life longer
Some people think that the hardest part about content marketing is content creation itself, but absolutely wrong ! It is about keeping your content live for longer periods… Here are some Quick Tips to Make Your Content Live Longer: 1. Organize your distribution: Social media is constan
13
Sep
What`s SEO?
What’s SEO? SEO stands for “search engine optimization. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. It manages both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in
13
Sep
White, Black or Gray SEO?
In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Some Examples of Black Hat SEO techniques include
13
Sep
Is SEO Necessary for my website?
There are three types of search queries people generally make: 1-Do" Transactional Queries: I want to do something Example: buy a plane ticket or listen to a song. 2-"Know" Informational Queries: I need information Example: The name of a band or the best restaurant in New
13
Sep
12 Tips for better SEO
Tips and tricks : 1- Put in mind to build for users, not for search engines. 2- Pick a good keyword to focus on using Google keyword planner 3- Research the competition. 4- Keep your content in continuous quality improvements 5- Put the keyword in the name and alt-tag of your image.
13
Sep
What`s KPI?
KPI is simply” Measure your performance against key business objectives.” (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use key performance indicators at multiple levels to evaluate their success at reaching
13
Sep
Is defining and setting your KPI easy?
How To Define And Create A KPI: Defining key performance indicators can be tricky business. The operative word in KPI is “key” because every KPI should related to a specific business outcome with a performance measure. KPIs need to be defined according to critical or core business obj
13
Sep
Do you think KPI is important nowadays?
Why Are KPIs Important? Setting key performance indicators for an organization usually happens during the strategic planning phase, whether you do that yearly, quarterly or even more frequently, the goal is to ensure the entire organization is aligned towards the same objectives. Ask any employe
13
Sep
KPIs reports
KPI Reports: There is no final destination when it comes to KPIs and KPI reports. Establishing and monitoring key performance indicators is a continuous process. KPIs must be accountable and time-bound. Therefore, you shouldn’t be talking about the same targets for months or years on end.
13
Sep
8 Marketing KPIs You Should Be Measuring
Do you have any idea what makes your company’s marketing efforts successful? your business’ marketing performance? Understanding what’s working and what’s not working in marketing (KPIs)—Here are the most common marketing KPIs: 1-Sales Growth : One of the most im
13
Sep
7 KPIs for modern sales
Sales teams are the driving force behind your business. Top performing sales teams are adapting to a competitive, accelerated business environment by being data-driven. Everything in sales is measurable, and that's good, because anything you can measure you can improve! The top KPI
13
Sep
What`s sales funnel?
The definition of the sales funnel (also known as a revenue funnel, sales process ,sales pipeline) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. It is t
13
Sep
5 master tips for improving your sales funnel
Without a steady stream of leads in the pipeline, your sales cycle is inconsistent and unreliable. Optimizing your sales pipeline decreases the risk of weak sales funnel. Top 5 Master Tips For Improving Your Sales Funnel: 1-Segment your customers: Identify your average and best customers, wh
13
Sep
Do you think your business needs sales funnel?
Why Do I Need A Sales Funnel? There are three key reasons to use a sales funnel: 1-Figure out your process (and improve it) – Identifying the steps you take to close a sale is a good lead to selling better. With a standard method in place and a visual representation of it, you can apply
13
Sep
Experts advice on how to manage your sales team
Sales Management Tips For Your Sales Team: 1- “Be results driven”: Hire people with drive and determination. Create an environment that is very transparent and oriented on key sales metrics and KPIs. 2- “Identify where you are and what you need”: Before you learn how
13
Sep
what`s Sales promotions?
Sales promotion is a type of Pull Marketing Technique. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotions. Sales promotion is the process of persuading a potential customer to buy the pro
13
Sep
How educated organizations look like?
How Educated Organizations Look Like? Here are some general tips for establishing educated organizations: 1-Create a learning environment: Make sure to establish a learning environment before beginning the actual transfer of knowledge, by giving each person involved the opportunity to train
27
Sep
6 incredible lead scoring benefits in CRM
Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness, essential to strength your revenue cycle, effectively drive more ROI, and align sales and marketing. lead scoring is a tracking system for the qualification process. It assigns ea
27
Sep
10 Mostly used marketing and sales reports you should know
Reporting is data analytics methodology that gives an accurate picture of customer’s behavior and products or services relation. CRM reports are designed to help you sell smarter, monitor progress to goals and quickly identify problems. They can also help marketers track campaign performance
27
Sep
How calendar module be effective for your business management?
Planning and scheduling is important when it comes to business events. A well conceived plan goes a long way in bringing positive results whereas, properly scheduled events can complement your planning. Businesses attend events for various reasons and events of different types. Having to keep track
27
Sep
How meta data (meta-description& meta-keywords) affects your SEO?
Meta Data (meta description, meta title and keywords) are essential for improving click through rates and entice people to click on your link rather than the link of one of your competitors. So why do site owners neglect title tags and meta descriptions, pushing them to the back burner? Meta- ti
27
Sep
What should you know about Email Marketing?
Email marketing refers to activity of sending emails to leads/customers to encourage them to do any of the following: - Buying a product/service. - Announce about new offers/promotions. - Feedback about service/product. - Increase awareness of a certain feature/benefit. Generally Email Market
27
Sep
Why To Use Email Marketing?
Although Online Marketing has completely changed as social media became a hero, Email Marketing may still a very strong and effective communication channel Here are few reasons: 1-Cost: Sending email campaign is still the lowest in cost among other Marketing Communication Channels. 2-Speed: Yo
27
Sep
How To Plan Your Email Marketing Campaign
Before you start with designing an email content or layout, you must first define main goals of sending such email campaign. Setting email campaign's goals is very important not just for crafting best content serving such goals but also to set a scale of measuring results in order to evaluate su
27
Sep
How To Measure Success Of Email Marketing Campaign?
Email Marketing is a widely used activity by both B2B and B2C businesses, but the real challenge for both businesses when using Email Marketing Campaign is about measuring success of such campaigns . Some of these metrics need to be monitored on a weekly basis so that you can tell ahead of time whe
27
Sep
4 Steps For Successful Email Marketing Campaign
1- Select the right tool: It is very important to know how to Select The Right Tool For Email Marketing , since mostly email addresses are stored among different sources as excel sheets, text files, external systems, old email messages, etc.. Some online tools is only dedicated for sending emails
27
Sep
5 Tips For Professional Email Marketing Message
1- Make it Personal: Use recipients name at greeting part of the message, this way make the reader feel appreciated 2- Avoid Holidays: Avoid sending email campaign at holidays unless you are offering services/products best bought at this time. hardly recipient can notice your email after he get
27
Sep
How marketing campaign reports affect future success?
A campaign is a marketing initiative focused on reaching a specific goal. Campaigns tend to be focused on one type of persona. This persona is sometimes broken down into a segment of contacts who you're trying to send a single message to or drive a specific conversion (action) from. Your contac
09
Oct
How Automation in CRM works?
Automation is a smart way to remove repetitive tasks from staff workflows and increase overall productivity efficiency. Automation designates a process of significantly reducing or entirely eliminating human labor on daily repetitive tasks and that’s through guidelines rules which will
09
Oct
Is there a solution for repetitive survey issues you face?
Routine and repetitive surveys require a sophisticated and structured approach to the execution of the survey and the management and reporting of the survey response data. Designed well and repeatable automated processes can take the grind out of handling survey datasets - improvin
10
Oct
Is there a relation between social media and your CRM?
Today's customer is social, connected, and informed, sharing their likes and dislikes on Social Media Networks. The voice of the social customer is so powerful that it can sway public opinion of even the most popular companies. What are customers saying about your brand on Social Media? Are the
10
Oct
4 Essential Steps that guarantees lead nurturing
Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need, p
10
Oct
8 Tactics you shouldn`t miss for nurturing your lead
let’s Focus On The Most Effective Lead Nurturing Tactics and Tricks: 1) Targeted content – Leads nurtured with targeted content based on their needs, produce an increase in sales opportunities of more than 20%. 2) Personalized emails - Personalized emails generate up to 6 times higher
10
Oct
Marketing channels every business should get through
Marketing channels are where businesses need to get over control at getting clients. Trying to master them all is a bit hard to do. You need to discover the channels that are relevant to your audience and focus solely on them. A business may need to go through a trial and error phase to figure out
22
Oct
Have you heard about the magical persuasion techniques?
Persuasion is not just something that is useful to marketers and salesmen, however. Learning how to utilize these techniques in daily life can help you become a better negotiator and make it more likely that you will get what you want. The ultimate goal of persuasion is to convince the target to in
23
Oct
The Powerful Generator: Social Media Marketing!
When talking about small businesses, having a social media presence is important for many reasons. People these days like to know more about the brands they use and the companies they buy stuff from. Recent studies have shown that buyers, in addition to checking out their website, also prefer to sea
23
Oct
How to Choose the Best Social Media Platform for your Marketing?
Here's a brief overview about how to use Social Media for marketing according to each platform’s unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform. Using Facebook for Social Medi
30
Oct
What you should know about Social Media Marketing Campaigns?
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you'll probably get lost. Your business ty
30
Oct
6 Best Social Media Marketing Tips
Ready to get started with marketing on social media? Here are a few social media marketing tips to kick off your social media campaigns: 1-Social Media Content Planning : As discussed , building a social media marketing plan is essential. Consider keyword research and competitive research to he
30
Oct
What do you know about landing pages?
In Digital Marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar. Landing Pages are designed with a single
30
Oct
Sales Pipeline Management Best Practices
A Sales Pipeline is a visual representation of the sales process, divided into stages. It’s designed to help sales reps and teams manage the often complex processes that drive deals to close. Sales pipelines have been in use for a long time, but managing them well can be an elusive goal. Sale
30
Oct
Push Vs Pull marketing strategies techniques
“Push and Pull” methodologies are promotional strategies to get your product or service to market. The origin of these two terms refers to the supply chain and how the demand for the product is generated. 1. Push strategy: A push promotional strategy involves taking the product direc
30
Oct
12 Landing Page Best Practices Tips
The first rule of landing page best practices is that they are a starting point to help you construct your best first attempt at a landing page. After that, you need to experiment and let the customers decide what they think is the best converting page for the job. Quick Landing Pages Tips And Tr
30
Oct
Still Have issues in conversion rates on your landing page?
Landing pages fail to convert for many reasons, but the majority lies in a misunderstanding of what the prospect wants. If you can't anticipate your website visitors’ needs, or expectations, conversion rates will suffer. Three major factors that affect fail of conversion leads’ ra
27
Nov
2 Core Ideas You Should know in Supply Chain
A Supply Chain is a network between a company and its suppliers to produce and distribute a specific product, and the supply chain represents the steps it takes to get the product or service to the customer. Supply Chain Management (SCM) is a crucial process because an optimized supply chain resu
27
Nov
Supply Chain Management Importance you'd never think about
It is well known that supply chain management is an integral part of most businesses and is essential to company success and customer satisfaction. 1-Boost Customer Service -Customers expect the correct product assortment and quantity to be delivered. -Customers expect products to be available at
13
Jan
7 `R`s of CRM in Supply Chain
Now that supply chain is fast becoming the one key competitive advantage that sets one business apart from its rivals, what could be more natural than to extend the concept to the supply chain as a whole – and to use marketing and customer relationship management (CRM) to pilot the process? C
13
Jan
Do you really need a business website?
How would you like a low-cost showroom which is open 24/7 and generates good revenue for you? Websites are currently the “in” thing and anyone can get them designed. What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all kno
13
Jan
7 reasons why you need to update your website
The World Wide Web is one of the best and most cost-effective ways to market your business. For this reason, it is very important that you update your website to keep it relevant, fast, and safe. Trends in web design change almost daily, so it’s good to keep up with them. Regular design upd
13
Jan
7 steps that affects your Decision making process
In general, the decision making process helps managers and other business professionals solve problems by examining alternative choices and deciding on the best route to take. Using a step-by-step approach is an efficient way to make thoughtful, informed decisions that have a positive impact on
13
Jan
3 common challenges for your decision making
Although following the 7 steps of decision making process outlined, will help you make more effective decisions, there are some pitfalls to look out for. Here are common challenges you may face, along with best practices to help you avoid them: 1-Having too much or not enough information: Gath
13
Jan
How can you analyze your decision making?
Nature of Problems Decision making may be simple or complex depending upon the nature of the problem. It may be repetitive or non-repetitive, structured or unstructured. And each problem type requires different approach, problem-solving technique and subjectivity. (A)Recurring/ Repetitive proble
14
Jan
11 things you need to be aware of on offering a business proposal
You need to draft a business proposal when you offer products or services to another business. You might draft a business proposal in response to a Request for Proposal (RFP), which businesses send out when they have a particular problem they need help with. A business proposal should identify the p
15
Aug
CRM for Pharmaceutical Industry
The pharmaceutical industry is built on relationships. It relies on a rigorous and proven sales and marketing process to generate new customers and keep existing customers happy and loyal. A CRM is a comprehensive software platform that provides pharmaceutical companies with the tools and resourc
01
Sep
Does my business need a CRM system?
Maybe you've heard about CRM systems but you're not sure if your business is really ready to make the jump. There are many business scenarios that highlight why CRM matters and is important for business. If one or more of these situations apply to you, the right CRM could make your job a who
01
Aug
General CRM Statistics
1. CRM growth isn’t slowing down According to Fortune Business Insights In 2020, the global market for Customer Relationship Management was valued at $52.64 billion. The impact of the pandemic in the same year accelerated the demand for CRM significantly. Companies needed a new
