The first rule of landing page best practices is that they are a starting point to help you construct your best first attempt at a landing page. After that, you need to experiment and let the customers decide what they think is the best converting page for the job.
Quick Landing Pages Tips And Tricks:
1-Ensure the primary headline of your landing page matches the ad visitors clicked to get there.
2-Make your call to action (CTA) big and position it above the fold.
3-Use directional cues to direct attention to your CTA (arrows or photos/videos of people looking or pointing at your button).
4-For lead gen forms where the CTA is below the fold (e.g. due to a long form) – make the directional cue point down the page to the button.
5-A landing page should have a single purpose and thus a single focused message.
6-Every element of your page should be aligned conceptually with the topic and goal of the page.
7-Use video. It’s been shown to improve conversion by up to 80%.
8-Edit to remove unnecessary content. Be succinct.
9-Use real testimonials for authenticity.
10-Test new ideas using A/B testing. Let your customers decide which message works best for them.
11-Simplify your copy/ features using bullets.
12-Segment by user type
Example: Don't send offers about men's health products to the ladies on your email list.
12-Show your phone number so people know you are real and can interact with you on a personal level.
13-Finally, don't send inbound traffic to your homepage. Use a landing page!
