When talking about small businesses, having a social media presence is important for many reasons. People these days like to know more about the brands they use and the companies they buy stuff from. Recent studies have shown that buyers, in addition to checking out their website, also prefer to search on social media about the vendors.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
The mostly common social media platforms are:
Facebook,
Twitter,
LinkedIn,
Instagram,
Google+,
Pinterest.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
How Social Media Marketing Can Help You Meet Your Marketing Goals?
Social media marketing can help with a number of goals,
Examples:
Increasing website traffic,
Building conversions,
Raising brand awareness,
Creating a brand identity and positive brand association,
Improving communication and interaction with key audiences.
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!
These social outlets open new horizons of interaction between you and your customer, be it in terms of publicity, lead generation, and customer support. In short, businesses that utilize social integrated CRM reach a wider range of audience in lesser amount of time as compared to their competitors who use a traditional CRM.
