Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness, essential to strength your revenue cycle, effectively drive more ROI, and align sales and marketing.
lead scoring is a tracking system for the qualification process. It assigns each lead a numerical value that indicates whether the lead is ready for sales, needs to be nurtured, or should be discarded altogether
Benefits:
1-It allows owners and their teams to become incredibly efficient and focus more reliably on prospects that will result in a sale. Instead of chasing cold leads, your people will be engaged with qualified leads on the edge of making a purchase.
2-Lead scoring leads to fewer opportunities being lost because sales reps know who to focus on and who to pass up.
3-It also cuts down on time wasted as sales team can immediately see where a lead is in the sales funnel. They can get working on hot prospects right away, and your marketing team can retrain its focus on leads that aren’t as hot and then nurture them.
4-This process also boosts productivity. A smaller, more targeted pool of leads that have been determined to be highly qualified make the sales process faster and easier. That in turn also leads to a higher return on investment.
5-As more leads will be converted into sales, your sales team will be able to close deals faster, but this process also allows your teams to develop relationships with clients, which keeps those customers around longer. Nothing increases sales figures better than having loyal customers.
6-You’ll also see higher quality leads. The quality of a lead increases productivity and revenue.
