Marketing channels are where businesses need to get over control at getting clients. Trying to master them all is a bit hard to do. You need to discover the channels that are relevant to your audience and focus solely on them.
A business may need to go through a trial and error phase to figure out which channels can produce sustainable growth.
Here are your channels to choose from:
1-Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines.
2-Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and followers.
3-Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting.
4-Email Marketing – While people may give up social media from time to time, you'll likely not hear people say they’re giving up their emails. Using targeted and automated email campaigns based on conversion actions is a great way to get your message to the right people.
5-Social Media Marketing – This includes the act of building engagement on established platforms and networks
Example: Facebook, Twitter, and LinkedIn as well as targeted industry platforms.
6-Online Events – This includes events such as webinars, demos, and workshops conducted using online tools
7-Affiliate Marketing- involves your business working with another website or affiliate… have others place ads for your business in exchange for a percentage of the profit you make.” We most often see this marketing channel manifested in pay-per-click (PPC) or pay-per-sale (PPS) systems, The effectiveness of PPC ads rely on how well you choose your keywords for targeting potential customers as well as optimizing the visual and contextual information in your ads.
Keep a running log of all of your tests to help you stay focused on what works best for your business and where you find your leads rest.
And now what marketing channels work best for your business? How did you decide to go with those channels?
