Email Marketing is a widely used activity by both B2B and B2C businesses, but the real challenge for both businesses when using Email Marketing Campaign is about measuring success of such campaigns .
Some of these metrics need to be monitored on a weekly basis so that you can tell ahead of time whether any given campaign is going to hit it out of the park, or fall short. By finding this out early on, you’ll be able to “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).
Other metrics need to be measured on a monthly basis. This way, you’ll be able to determine which campaigns you need to have on your calendar for the coming months, or how you need to adjust the campaigns you already have planned.
1-CTA:
Presence of call-to-action anchor links clearly present and written.
2-Open rate:
Your open rate is the percentage of your email recipients who opened your email.
When to Track: Weekly
3-CTR (Click through rate) :
Your click through rate is the percentage of your email recipients who clicked on a link inside your email, number of clicks on links divided by number of emails delivered then times by 100.
When to Track: Weekly
5-Unsubscribe rate
Your unsubscribe rate is the percentage of your email recipients who clicked on the “unsubscribe” link inside your email.
When to Track: Weekly
6-Complaint Rate:
Your complaint rate is the percentage of your email recipients who marked your email as spam.
When to Track: Weekly
7-Conversion Rate
Your conversion rate is the percentage of your email recipients who completed your desired action (e.g. purchasing a product).
When to Track: Monthly
8-Overall ROI
The overall return on investment for your email campaigns. In other words, total revenue divided by total spend.
When to Track: Monthly
9-Social growth:
Your list growth rate is the rate at which your email list has grown over a certain period of time.
When to Track: Monthly.
Be sure to make use power of Email Marketing to increase brand awareness of your company, product or service.
