19
Jul
What`s Lead Generation?
In the upcoming articles, we would talk briefly about the lead’s journey through: 1-Lead generation 2-Lead scoring 3-Lead management And their integration with CRM Who Is a Lead? A lead is an expected customer who has indicated interest in your company's product or service in a w
19
Jul
Why Lead Scoring?
If you have a lead funnel and have different personas and buyers for your products, don’t you need a filtering strategy? Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness, essential to strength your revenue cycle, effectiv
19
Jul
Lead management cycle with CRM
Lead management is the first step in organizing your buyers’ journey and aligning the efforts of sales with marketing by which marketing acquires, evaluates, nurtures and hands off leads to the sales team, aligning workflows and unite them to work towards a common revenue goal. In this proc
19
Jul
Do you think there is a difference between B2B and B2C CRM ?
Though many people might think that enterprises are also consumers, as they are made up of individual people who make the decisions, but actually their approaches differ wildly in their tactics. As customers, both have slightly different requirements when it comes to building a relationship with bra
27
Sep
6 incredible lead scoring benefits in CRM
Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness, essential to strength your revenue cycle, effectively drive more ROI, and align sales and marketing. lead scoring is a tracking system for the qualification process. It assigns ea
10
Oct
4 Essential Steps that guarantees lead nurturing
Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need, p
10
Oct
8 Tactics you shouldn`t miss for nurturing your lead
let’s Focus On The Most Effective Lead Nurturing Tactics and Tricks: 1) Targeted content – Leads nurtured with targeted content based on their needs, produce an increase in sales opportunities of more than 20%. 2) Personalized emails - Personalized emails generate up to 6 times higher
10
Oct
Marketing channels every business should get through
Marketing channels are where businesses need to get over control at getting clients. Trying to master them all is a bit hard to do. You need to discover the channels that are relevant to your audience and focus solely on them. A business may need to go through a trial and error phase to figure out
23
Oct
The Powerful Generator: Social Media Marketing!
When talking about small businesses, having a social media presence is important for many reasons. People these days like to know more about the brands they use and the companies they buy stuff from. Recent studies have shown that buyers, in addition to checking out their website, also prefer to sea
30
Oct
What do you know about landing pages?
In Digital Marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar. Landing Pages are designed with a single
30
Oct
12 Landing Page Best Practices Tips
The first rule of landing page best practices is that they are a starting point to help you construct your best first attempt at a landing page. After that, you need to experiment and let the customers decide what they think is the best converting page for the job. Quick Landing Pages Tips And Tr
30
Oct
Still Have issues in conversion rates on your landing page?
Landing pages fail to convert for many reasons, but the majority lies in a misunderstanding of what the prospect wants. If you can't anticipate your website visitors’ needs, or expectations, conversion rates will suffer. Three major factors that affect fail of conversion leads’ ra
