In the upcoming articles, we would talk briefly about the lead’s journey through: 1-Lead generation 2-Lead scoring 3-Lead management And their integration with CRM Who Is a Lead? A lead is an expected customer who has indicated interest in your company's product or service in a w
If you have a lead funnel and have different personas and buyers for your products, don’t you need a filtering strategy? Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness, essential to strength your revenue cycle, effectiv
Lead management is the first step in organizing your buyers’ journey and aligning the efforts of sales with marketing by which marketing acquires, evaluates, nurtures and hands off leads to the sales team, aligning workflows and unite them to work towards a common revenue goal. In this proc
Planning and scheduling is important when it comes to business events. A well conceived plan goes a long way in bringing positive results whereas, properly scheduled events can complement your planning. Businesses attend events for various reasons and events of different types. Having to keep track
Automation is a smart way to remove repetitive tasks from staff workflows and increase overall productivity efficiency. Automation designates a process of significantly reducing or entirely eliminating human labor on daily repetitive tasks and that’s through guidelines rules which will
Today's customer is social, connected, and informed, sharing their likes and dislikes on Social Media Networks. The voice of the social customer is so powerful that it can sway public opinion of even the most popular companies. What are customers saying about your brand on Social Media? Are the