Reporting in CRM
Is Reporting so important for marketing and sales activities?
Reporting is data analytics methodology that gives an accurate picture of customer’s behavior and products or services relation.
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The solution, then, was to create partially automated module that would be capable of easily collecting, organizing, and analyzing large amounts of data, and then presenting that data in a way that is efficiently navigable as dashboards, charts, tables, etc…
The primary function of (CRM) is to promote a better buyer-seller relationship. Before any of that data can be put to productive use, it needs to make the journey from CRM to decision maker, and that requires effective reporting. STS CRM comes with the set of predefined reports that cover different areas in different fields: marketing, sales, real-estate, customer-service, etc…
Reports can be represented as :
From the mostly used sales reports are :
And mostly used marketing reports :
Here are some reports examples :
Interested to know more?