Lead Source Tracking
Is Lead Source so important for marketing and sales activities?
Lead source is a critical part of lead management. Lead source tracking include: hidden fields on forms, cookie tracking on websites and passing query-string parameters.
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Identify these leads and plug them into your CRM lead source fields. This helps you focus on which channels are most worth and which channels need enhancement.
Lead source tracking helps better understand your leads as each lead origin data is used to evaluate the quality of your leads and rank them based on their source weight.
Defining lead sources is not necessarily as easy as it sounds. Especially considering the data that many marketing automation systems provide is data we previously did not have access to.
Here are some examples for lead source:
Accurately tracking lead sources is very important. If you are using a marketing automation system, you should be able to automate at least 90% of this.
Here are some tips that may help:
Interested to know more?