Contact management in CRM
Is Contact management so important for marketing and sales activities?
Contact management is handling contacts details, contacts history, contact ranking, contacts activities & interactions.
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Lead contact is driven from newsletter subscribe form.
Automated lead tracking to study lead’s interactions, behaviors, verifying his social identity (social platforms details) tracking his interests
Marketing campaigns and customized offers based on lead’s interests and segmentation are sent to the lead
A strong profile with lead’s interactions and history buying habits is build, figuring out the overall image and the unknown lead became a trusted known customer.