Do you think there is a difference between B2B and B2C CRM ?
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Do you think there is a difference between B2B and B2C CRM ?Category: Marketing
Though many people might think that enterprises are also consumers, as they are made up of individual people who make the decisions, but actually their approaches differ wildly in their tactics. As customers, both have slightly different requirements when it comes to building a relationship with brands.
But Why b2b and b2c have different CRM app ?
Example of B2B CRM
Suppose a company(A) is selling industrial equipment to other businesses. It’s most likely going to have CRM software that builds a profile of a target company, identifying key individuals in that company. Users can track points of contact with company representatives to figure out what stage a deal is in and how to upsell or cross sell products and services. Salespeople often look at how something is sold to one department to figure out how to add another relationship into the mix.
Example of B2C CRM
Now think of a Company (B) is B2C insurance company, providing individual insurance to customers , requires quick follow-up , easier and less procedures data and info required to be filled based on leads behavioral analytics so if using B2B large and complicated CRM, this leads to slow-down, in-efficient and useless-complexity un-needed features.
So, we have concluded why it should have been some of the key differences between B2B and B2C lead generation like:
1. Speed of Sales Process -- A B2C sale is typically fast, usually weeks or months; a B2B sale is much slower, usually months or years.
2. Number of Decision Makers -- There are usually one or two decision makers in a B2C sale; there may be a dozen or more involved in a B2B sale.
3. Simplicity of Buying Process-- A B2C sale is relatively simple; a B2B sale is usually more complex.
4. Quantity of Leads -- A B2C sale starts with more leads; a B2B sale will have fewer leads to manage.
5. Role of Emotion -- B2C sales frequently involve emotion on the consumers' side; a B2B sale is typically driven by a business decision rather than by emotion.
6.Uniformity of Offer -- B2C sales are typically a uniform product offering; B2B tend to be a more customized product offering.